One way voters can get to know you and what you stand for is through advertising, which can include paid advertisements, as well as campaign brochures and posters.

Paid advertising

How much advertising you can do depends on how much you can afford.

Many local papers have a levy or surcharge for items published within the first five pages or on the right hand side of the paper, so consider this when budgeting for advertising.

Many candidates advertise their how-to-vote card with a photo in the local paper a week before voting.

Remember, it's a competitive environment and you may be competing against sitting councillors who are well known to the media and the local community.

Campaign brochures

Many candidates use brochures as a way to provide information to voters. They can be used when door-knocking, handed out at community events or distributed in letterboxes.

Brochures may include:

  • a candidate slogan
  • an introduction about yourself
  • photos of yourself, including action shots
  • your hopes and aspirations if elected
  • endorsements from prominent people or community leaders including past or present local politicians; church, service club and sporting association leaders; migrant and progress associations; and chambers of commerce; etc.
  • surveys to obtain feedback from voters on important local issues
  • an open letter to voters
  • voter information such as when postal ballots will arrive and when they must be returned, or when and where attendance voting will be open
  • information about pre-poll voting and postal voting
  • your how-to-vote card.


Posters are a great way of building your profile.

You can create A4- or A3-size posters to be displayed around the ward, for example in newsagents, bakeries and butchers’ shops.

Always make sure you include the name and address of the person who has authorized the poster at the end of the poster.

Top tips

  • As a candidate, never use the official council logo
  • Never use photos of other people without permission
  • Any written material promoting your campaign must be authorised
  • Get your how-to-vote card approved by the returning officer before including it in your brochure
  • Ensure your information is accurate and does not contain offensive material or language
  • If in doubt, ask the returning officer
  • There is a penalty for printing, publishing or distributing any election material that is misleading or deceptive.